Eye5 provided a team of outgoing and poised staff to ensure guests made a pit-stop at the Hearst Autos Fashion Week Newsstand during New York Fashion Week. Dressed in bright branded jumpsuits, our vibrant models passed out Lyft codes, flip flops, magazines, water bottles, and lip balms to increase customer engagement. Our models proactively restocked the newsstand and assisted with additional general event support as needed, guaranteeing a smooth and successful activation.